3/20/2023 0 Comments Eve beancounter research material![]() In partnership with Sherman Grider, Kenny helped to pioneer the design and engineering systems behind numerous strength equipment innovations and patents, and is responsible for many of the fitness industry’s current standards for strength equipment quality, form, and function. Kenneth “Kenny” Carter, our Head of Research and Development, has close to four decades of experience in the fitness industry. he continues to emphasize TuffStuff’s core values and align the team to develop the highest quality strength equipment while providing exceptional customer service. Penado took over responsibility for all of TuffStuff’s daily operations as General Manager. Penado gained insight into each aspect of the company’s manufacturing process. By making himself accessible and striving to understand and learn from fellow employees, Mr. Penado learned to pick up on intricate production details and subsequently rose to be Plant Manager in 1993. Then he left CalGym to be a part of Sherman’s new venture, Task Industries Inc., in 1989. Penado’s tireless work ethic caught the attention of the company’s CEO, Sherman Grider, and he was promoted to Traffic Manager. Penado started his career as the company truck driver making local pickups for misc. Penado is intimately familiar with the company’s operations and personnel. Having held nearly every position available at TuffStuff, Mr. ![]() The mission is clear, build more of the highest quality strength equipment in the USA at our headquarters in Chino, California!ĭonny Penado, our Chief Operating Officer, has close to three decades of experience in the fitness industry. Cammie has promised to keep “MADE IN AMERICA” alive as long as she is the CEO of TuffStuff. While many fitness companies have taken their manufacturing overseas and are unable to produce the products they sell, TuffStuff has maintained a full-service manufacturing facility in California for the last 49 years. As part of her objectives, she has an open-door policy to invite all employees to talk to her regardless of subject matter.Ĭammie continues her husband’s legacy of designing and developing the highest quality strength equipment in America. Personal birthday cards, holiday raffles and decorations, quarterly luncheons, and TuffStuff apparel for all employees are a few of the steps she has taken to build a dedicated team. Immediately after taking the helm, Cammie reinforced TuffStuff’s commitment to family and put in place numerous events and initiatives to create an open culture (a trademark largely attributable to Sherman Grider, founder). ![]() TuffStuff’s continued success in the fitness industry is credited to her willingness to meet customers’ specific needs and her one-on-one personal relationship TuffStuff’s loyal customers. An educated woman and owner of her own business, Cammie lends her expertise to TuffStuff’s marketing and financial directions as well as new product developments and design improvements. Cammie Grider, Chief Executive Officer, took full responsibility managing the company’s daily operations, resources and strategic direction after her husband Sherman Grider passed in 2016.
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