3/17/2023 0 Comments Malody makerBut this proved disastrous and reduced readership still further. It hoped to attract younger readers in the 16 to 20 bracket rather than the 22-year-old age group. ![]() In a last attempt to revive the flagging magazine's fortunes, IPC changed Melody Maker's format from broadsheet to magazine size in October last year. There were few big name writers left either, most having been poached or defected to other publications. The magazine also failed to get interviews with frontline pop groups as most preferred NME. Few bands bothered advertising gigs because readership was so low. It earned the unenviable nickname Monotony Maker.Īt its last audited circulation, Melody Maker was selling 32,500 copies, the lowest figure in its history, down 14.9% year on year. It had picked up more quickly on both punk-as-politics and post-punk as post-modernism.īy contrast, Melody Maker looked turgid and limped along with 10 page articles on the band Yes, and with a design which reflected the then editor Ray Coleman's belief that "it should look like the Daily Telegraph". ![]() The 90s saw the demise of Sounds, reflecting an increasingly competitive market.Ĭritics said NME had always outperformed its rival and had learned better than Melody Maker from the underground press. Two weeks ago the monthly music magazine Select was forced to close because of falling readership and competition from the internet, in particular bands' own websites. News of the closure of the world's oldest weekly pop magazine puts a question mark over the future of other music publications which have been experiencing declining sales.
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